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第一广告网:第二届移动广告优化师大会成功落幕

2019-08-06 14:48    来源:第一广告网       责编:梁若如

第一广告网www.firstadw.com:第二届移动广告优化师大会成功落幕

由有米科技主办的第二届中国移动广告优化师大会(CMCOC 2019)在广州南丰朗豪酒店成功举办。

The 2nd China Mobile Advertising Optimizer Conference (CMCOC 2019), sponsored by Youmi Technologies, was successfully held in Longhao Hotel, Nanfeng, Guangzhou, on July 27, according to China Advertising Network.The 2nd China Mobile Advertising Optimizer Conference (CMCOC 2019), sponsored by Youmi Technologies, was successfully held in Nanfeng Langhao Hotel, Guangzhou.

大会以“探幂增量”为主题,邀请到中国广告协会作为指导单位,全天吸引了超过2000名全国各地的广告优化师、营销专家、媒体巨头、广告主等相关从业者参与。会上,来自有米科技、腾讯广告、巨量引擎、阿里云、Google、百度、爱奇艺、知群、尚德机构等知名企业的演讲嘉宾通过专题分享,表达了对广告营销行业及用户增长方面的独到见解。

With the theme of "exploring power increment", the conference invited the China Advertising Association as its guiding unit, attracting more than 2,000 advertisement optimizers, marketing experts, media giants, advertisers and other relevant practitioners from all over the country throughout the day. At the conference, speakers from well-known enterprises such as Mitsubishi Technologies, Tencent Advertising, Massive Engine, Aliyun, Google, Baidu, Aiqiyi, Zhiqun, Shangde Institution expressed their unique views on the advertising marketing industry and user growth through thematic sharing.

2019年,中国移动营销市场规模将突破5195亿人民币,营销已全面进入移动化时代。每一条移动广告被展示的背后,都是广告优化师运用智慧+创意的精妙呈现,技术+经验的双重结合。

In 2019, the scale of China Mobile's marketing will exceed 519.5 billion yuan, and marketing has entered the era of mobile in an all-round way. Behind every mobile advertisement is a double combination of wisdom + creativity and technology + experience.

主办方有米科技CEO陈第发布了业界首份《中国移动广告优化师发展白皮书》。该份调研真实地描绘出了数十万广告优化师从业者的生存状态和职业发展情况。

The first White Paper on the Development of China Mobile Advertising Optimizers was published by Chen Di, CEO of Mi Technologies. The survey truly depicts the survival and career development of hundreds of thousands of advertising optimizers.

CTO总经理蔡锐涛分享了提升优化师工作效率的两大利器——移动广告数据情报分析平台“App Growing”及内容营销数据情报中心“米汇”。

Cai Ruitao, general manager of CTO, shared two tools to improve the efficiency of the optimizer: App Growing, a mobile advertising data intelligence analysis platform, and Mihui, a content marketing data intelligence center.

随后,有米科技首席科学家李百川博士用三个例子为现场来宾阐述了有米云产品底层的AI技术架构,以及AI技术是如何应用在识别广告素材和分析营销数据之中。

Subsequently, Dr. Li Baichuan, chief scientist of Miyun Technologies, used three examples to illustrate the underlying AI technology architecture of Miyun products and how AI technology is applied in identifying advertising materials and analyzing marketing data.

范晓冰腾讯广告 直营电商资深优化师,分享直营电商2.0时代,优化师能力模型升级。

Fan Xiaobing, Senior Optimizer of Direct Business E-Commerce in Tencent Advertising, Shares the 2.0 Era of Direct Business E-Commerce, and Upgrades the Competence Model of Optimizer.

冯烈丹阿里云 AI Design产品专家。分享议题:AI Design赋能数字营销。

Feng Lidan Aliyun AI Design Product Expert. Sharing Topics: AI Design Enables Digital Marketing.

于洁楠,头条营销认证负责人。分享了如何帮助行业的人才快速成长,是它们的首要责任。

Yu Jienan, head of marketing certification. It is their primary responsibility to share how to help talents grow rapidly in the industry.

李嘉维Google 大中华区渠道事业部业务总监。分享议题:推动游戏用户增长及互动升级。

Li Jiawei, Director of Channel Business in Greater China, Google. Sharing Topics: Promoting Game User Growth and Interactive Upgrading.

周子玄百度 商学院广州负责人。分享议题:信息流广告效果提升法则。

Zhou Zixuan is in charge of Baidu Business School in Guangzhou. Sharing Topics: The Law of Advertising Effectiveness Improvement in Information Flow.

杨大亮爱奇艺 效果广告业务总经理 。分享议题:娱乐生态之下的效果营销新优势。

Yang Daliang, General Manager of Advertising for Achievement Effect. Sharing Topics: New Advantages of Effective Marketing in Entertainment Ecology.

张振陌陌 广告营销研究院副院长&首席讲师。分享议题:信息流营销的“糖”系法则。

Zhang Zhenmo, Vice President and Chief Lecturer of Advertising Marketing Research Institute. Sharing Topics: The "Sugar" Principle of Information Flow Marketing.

刘鹏博士《计算广告》作者 科大讯飞副总裁 消费事业部副总 。

Dr. Liu Peng, author of Computing Advertising, Vice President of Consumption Business Department of HKUST.

范慧婷巨量引擎 效果广告产品运营负责人。分享议题:与「视」俱进——巨量引擎平台势能驱动效果与效率提升。

Fan Huiting is responsible for the operation of huge engine effect advertising products. Sharing Topics: Keeping up with "Viewing" - Improving the Potential Energy Driving Effect and Efficiency of Massive Engine Platform.

桑仲初美图 商务开发与市场运营总监。分享议题:移动互联网寒冬中,出海广告投放背负新使命。

Director of Business Development and Market Operations, Sang Zhongchu. Sharing topics: In the cold winter of mobile internet, the launching of sea advertisements shoulders a new mission.

当前,网络和数字技术正以前所未有的广度和深度塑造全新的媒介环境,出现了丰富多彩的、可供广告优化师发挥的媒介平台。

At present, the network and digital technology are shaping a new media environment with unprecedented breadth and depth, and a rich and colorful media platform for advertisement optimizers has emerged.

在众多媒介平台中,有一个我们不能忽视的主流媒体力量,那就是传统新闻客户端。2019年是中国新闻客户端发展的第十年,预计用户规模近7亿。在这个媒体融合时代,传统新闻客户端肩负起了做大做强主流舆论的重大责任。有米科技作为中国互联网百强企业,在帮助传统新闻媒体扩展移动端市场方面积累了许多成功案例。

Among many media platforms, there is a mainstream media power that we can not ignore, that is, the traditional news client. 2019 is the tenth year of China's news client development, with an estimated user size of nearly 700 million. In this era of media convergence, the traditional news client shoulders the great responsibility of making the mainstream public opinion bigger and stronger. As one of the top 100 Internet companies in China, Youmi Technologies has accumulated many successful cases in helping traditional news media expand the mobile market.

第二届中国移动广告优化师大会的热火体现了广告营销行业与互联网行业的共同需求,数字广告运营优化人才正在被市场所认可。

The enthusiasm of the 2nd China Mobile Advertising Optimizer Conference reflects the common needs of the advertising marketing industry and the Internet industry, and the digital advertising operation optimization talents are being recognized by the market.

我们相信中国移动广告优化师大会会越来越精彩!

We believe that China Mobile Advertising Optimizer Conference will be more and more exciting!

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